MsBehaviour on Funketing Tools

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One of the things I enjoy the most about writing for creative entrepreneurs, is hearing back from startups who are making it work. The founder of a Kiwi design company mailed me at the tail end of last year, inspired by something I had said on a Radio New Zealand show. She had a great website and beautifully made products but was feeling a little daunted by the next step - marketing her creations. My advice was, "Don't get overwhelmed by the marketing thing.  All you need to do is think of people who would love your designs, and then tell them about in your own words." Her solution was inspired, call the whole process 'Funketing' instead.

Read Funketing Tools in full at the Big Idea.