Commercialising Ideas

I have a quote on my fridge that has been there for years, on a sky blue postcard with faded red letters. "Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it. Begin it now", Goethe. One thing successful entrepreneurs have in common is that they share their dreams with a team of experienced mentors. Access to the knowledge, and networks of a mentor you trust will make your big idea far more likely to succeed in the long run.

At Mohawk Media everything starts with a brainstorm using pens and a layout pad to capture our creative flow. At this point there is no such thing as a stupid idea, that comes later. Some ideas are great, and some of them are never going to work. Telling the difference is what stands between success and failure which is why filtering them is so important. It's a smart idea to find experienced mentors to give you feedback on your plan, before you waste time and energy going in the wrong direction. Read Commercialising Ideas in full at the Big Idea.

Listen to a podcast of Helen Baxter / MsBehaviour talking about the value of business mentors in the MsBehaviour Files on the Radio Wammo breakfast show for Kiwi FM.