tech

submitted by lazyink
[link] [comment]

submitted by andrewinmelbourne
[link] [comment]

While Ngmoco has emerged as one of the iPhone's top original developers, they've also lost a lot of fans by sticking with a model they call "freemium," even to the detriment of some of their most popular games.

A new study from security firm Barracuda Labs provides some interesting insights into the state of the Twitterverse. Unfortunately for the microblogging startup, the stats say that most of its users aren’t very active.

The study looked at around 19 million Twitter accounts (PDF) in order to figure out how people are using Twitter. It started with one assumption: an active or “True” Twitter user has at least 10 followers, follows at least 10 people, and had tweeted at least 10 times. By that definition though, only 21% of Twitter users are active users.

There’s a great deal of interesting data in the breakdown. Only 26% of Twitter users had 10 followers or more by December 2009, while only 40% were following 10 people or more (in fact, a majority of Twitter users, 51%, were following less than five people).

In terms of tweets, the report estimates that 34% of Twitter users hadn’t tweeted even once, while a whopping 73% of Twitter’s users tweeted less than 10 times. That means nearly all of the tweets on the social network were coming from about 1/4 of the userbase. Power users dominate.

Barracuda Labs also analyzed Twitter’s growth over time, and the numbers are consistent with previous reports that show while Twitter grew like wildfire in early 2009, it has dramatically slowed down in recent months. Going back further to early 2008, the report estimates that the microblogging tool grew by just 0.31%. However, with the quick rise of media coverage and the influx of celebrities such as Oprah and Shaq, Twitter use grew by 20% in April 2009 before dropping off to 0.34% growth in December 2009.

While the news isn’t stellar, it isn’t all bad for Twitter — these metrics are moving in the right direction. A full 79% of users had less than ten tweets in June 2009, but that number dropped to 73% by December. 80% of users had less than 10 followers in June 2009, but that percentage dropped to 74% by December. If that trend continues, you’ll hopefully see a more diverse and active Twitterverse going forward.

[via MediaMemo]

Tags: Barracuda Labs, followers, stats, twitter

Over the last six months, doubleTwist, the iTunes alternative that lets you manage your music, videos, and photos, has really been stepping up its game. In October the company integrated an Amazon-powered MP3 store, allowing users to download and sync their music directly with any of hundreds of compatible devices, much as they would with the iTunes/iPod combo. And today it’s adding a new feature that makes it an even more viable iTunes competitor: support for podcasts.

Co-founder Monique Farantzos says that doubleTwist has built and integrated a podcast search engine with 20 times as many podcasts as iTunes offers. Rankings are based on popularity (as opposed to a simple listing that would grow unmanageable with that much content). The new feature is launching on Windows now, with Mac support for podcasts coming next month.  Later this year, doubleTwist will offer an API allowing other applications to tap into the podcast search engine.  The company is also planning to launch a client for Android (which would presumably allow users to stream content) over the summer.

Farantzos says that doubleTwist is also going to start offering more cloud-based services. In May, users will be able to store the podcasts they’re subscribed to server-side, so they’ll be able to use the same subscriptions on their desktop and mobile clients without having to dock them together.

While it supports many devices, doubleTwist is becoming increasingly popular as an ‘iTunes for Android’. In January, it forged a partnership with T-Mobile, which promotes doubleTwist and has pre-installed it on some devices. Now, 53% of doubleTwist users are using it to sync with Android phones. The application also supports syncing with many other devices, including WebOS, BlackBerry, Sony PSP, and digital cameras.

doubleTwist is still missing some of the functionality that iTunes has, like the ability to download TV shows and movies. But the podcast functionality will add some video content, and 1 in 5 users are using it to manage video content they already have.  And some people may even appreciate the added simplicity if they’re just interested in music. In any case, it probably isn’t worth holding your breath for doubleTwist to add movies and TV downloads any time soon — content owners are still set on wrapping that content in DRM.

Also see Songbird, another iTunes alternative (you can see our past coverage here).

CrunchBase InformationdoubleTwistInformation provided by CrunchBase

Earlier this year, Google landed a “landmark” deal with Global Cricket Ventures, the licensing partner to the Indian Premier League (IPL), which would give them the so rights to live stream cricket matches from the IPL on YouTube. This is a huge deal because the streaming of the 2010 IPL season (which starts on Friday and lasts for 45 days) is the first time a large-scale global sporting event will be streamed; with the reach expected to be at least a half-a-billion viewers. Now of of India’s largest gaming companies, Indiagames, has bought the official gaming rights to the IPL tournament to deliver games around the Indian cricket tournament.

Indiagames will be launching a series of web and mobile apps throughout the next 45 days. The first app, called IPL Indiagames T20 Fever, is an online game that uses Facebook Connect to allow users to create cricket teams consisting of both Facebook friends and IPL professional cricketers. The game will also include micro-transaction support, allowing users to users to virtually buy IPL players to improve their chances of becoming the IPL Champion.

A second, not yet released online game, called ‘IPL Indiagames 140Cricket’ will be based on a “Cricket Manager” concept and will target Twitter and Facebook users to construct and manage teams. The gaming company will also be rolling out a Facebook game as well. Indiagames partnered with Facebook to develop all three of the games.

While the IPL tournament will be streaming on YouTube, the fact that the official game will have a presence on Facebook will certainly draw Indian cricket fans to the social network. This should help give Facebook an edge over rival social network Orkut in India.

CrunchBase InformationIndiagamesFacebookInformation provided by CrunchBase

Since it launched last July at our Realtime Stream CrunchUp, Brizzly has been one of the best web-based Twitter apps. It offers support for viewing pictures inline, shortened link expansion, multiple Twitter accounts, and even some Facebook support. But they’ve been quiet in recent months. Now we know why.

The Brizzly team went into hibernation because they made a couple of acquisitions, and have been working on a new feature. First, they bought one of my favorite Twitter iPhone apps, Birdfeed. One of the earliest apps to gain Twitter geolocation support, I had been worrying that Birdfeed would go extinct because developer Buzz Andersen recently joined Jack Dorsey’s mobile payment startup, Square. But since the acquisition (which actually occurred in the November/December timeframe), Andersen has been working closely with the Brizzly team to wrap the app in its new skin.

And it’s more than just a new skin, as Brizzly for the iPhone, the app gained support for posting pictures to the service (or using Flickr), Twitter Lists, and tab editing to better customize the app. Also, if you are on a tweet page that has a photo link attached, you’ll be able to see a preview of that photo. It’s a robust client that stands among the best for the iPhone. And it has a bonus feature: News.

The News tab on the iPhone app actually ties in to the big new feature for Brizzly itself: Brizzly Guide. Previously, Brizzly’s website had an area on the side where users could explain the current trending topics on Twitter. Now, that area is a larger site, Brizzly Guide, which gives you more detail about the trending topics. This is actually quite useful as a source of news information because it can tell you both quickly and rather throughly why something is trending. For example, this page for Chuck Norris shows his name is trending because today is his 70th birthday. The page includes images (in this case, of Norris), and links to other relevant information about him. It also has an except from Wikipedia to tell you more.

These Brizzly Guides are all community-built, like Wikipedia. Anyone (with a Brizzly account) can edit them at anytime. Top contributors are displayed at the bottom of the Guide site, as are top trends this week. You can also search these guides, to look up previously hot topics.

The other acquisition Brizzly made could potentially be very interesting in the long run: Wikirank. Though the service was shut down a little while ago so that the team behind Small Batch Inc. (its parent) could focus on their new project, Typekit (which aims to better fonts to the web), it remained an interesting one. As a visualization and analytics tool for Wikipedia, Wikirank showed data in interesting ways that offered insight not seen on the face of Wikipedia itself. Though Brizzly co-founder Jason Shellen isn’t yet sure what they’re going to do with Wikirank, the idea will probably be along the lines of visualization and analytics of this Brizzly Guide information.

Shellen also notes that Brizzly signed an enterprise agreement for Typekit so that they can use it on Brizzly Guide.

Something else Brizzly has been working on: a new idea called “Picnics” (here’s an example). Basically, this allows someone to pick out tweets from the public Twitter stream and respond to them in a different, but still public, environment. Brizzly tested out the idea the other night during the hit Fox show House (frequent House director Greg Yaitanes is an investor in Brizzly parent Thing Labs), and Fox even promoted it. Actor Jesse Spencer (who plays Dr. Robert Chase on the show) responded to tweets directed at him as they came in.

While Picnic isn’t ready for a full-scale roll-out just yet, Shellen notes that it “should prove to really transformative for us in the near future – expect to see more picnics in the future.”

And if all that wasn’t enough, something else Brizzly has been working on recently: a new round of funding. Stay tuned.

Find the free Brizzly iPhone app in the App Store here.

CrunchBase InformationBrizzlyThing LabsBirdfeedInformation provided by CrunchBase

Forbes has released its annual list of the world’s billionaires and when it comes to technology, the list includes many of the same faces we see year after year.

After regaining the throne last year, Bill Gates has once again been displaced as the world’s richest man — this time by Carlos Slim (who held that post back in 2007), but he remains the richest man in tech by a wide margin with an estimated net worth of $53 billion.

Facebook founder Mark Zuckerberg, who fell off the list last year, has rejoined, tied with 20 others at #212 with an estimated net worth of $4 billion.

Check out how some other tech heavyweights weighed in:

Larry Ellison: $28 Billion

The Oracle founder and CEO is the sixth richest person in the world this year, sitting pretty with $28 billion as his estimated net worth.

Sergey Brin & Larry Page: $17.5 Billion Each

The two Google co-founders both place 24th on the list with $17.5 billion in estimated net worth.

Steve Ballmer: $14.5 Billion

Thanks to a rise in Microsoft’s stock price, Ballmer saw his net worth rise and he sits at #33 on the overall list.

Paul Allen and Michael Dell: $13.5 Billion

Microsoft co-founder Paul Allen might appear to spend money like its water, but he’s still ranked at #37 on the list, tied with Dell founder and CEO Michael Dell.

Jeff Bezos: $12.3 Billion

The Amazon founder and CEO is ranked #43 with $12.3 billion in estimated net worth. That’s a lot of eBooks!

Eric Schmidt: $6.3 Billion

Google CEO Eric Schmidt is ranked #117 this year, tied with News Corp. mogul Rupert Murdoch.

Steve Jobs: $5.5 Billion

Apple co-founder and CEO Steve Jobs has watch his company’s stock price soar over the last twelve months. He’s ranked #136 with an estimated $5.5 Billion.

Pierre Omidyar: $5.2 Billion

The eBay founder is ranked #148 on the list.

George Lucas and Steven Spielberg: $3 Billion each

While most filmmakers don’t necessarily fall into the category of technology players, I think we can make an exception for the guy who gave us Jaws, E.T. and Minority Report and the guy that gave us Star Wars and Howard The Duck. Both directors are tied at #316.

Jerry Yang: $1.3 Billion

Hey, being ousted wasn’t the worst thing to happen to Yang — Yahoo’s stock was up 26% in the last year, buoying the co-founders net worth along with it.

Reviews: Facebook, Google

Tags: bill gates, billionaires, mark zuckerberg, steve jobs

Twitter has just flipped the switch on geolocation within Twitter.com. Now at least some users can pull up location-based information from individual tweets on the microblogging website.

While attaching locations to tweets has been possible for several months now through third party apps, Twitter.com itself hasn’t done much geolocation until today. It was first noticed yesterday, but the full rollout seems to be happening today.

It’s a simple integration: with any tweet that has a location attached to it (mostly via apps that support it, such as Foursquare and Tweetie), a small location icon will appear at the end of the byline of that tweet. Clicking on it will bring up a Google Map showing the location where that tweet was sent.

Here’s a screenshot:

It’s a simple integration, but it’s important to the future of Twitter. Location has become this year’s big trend, and with Facebook set to launch location features next month, the company can’t afford to be left behind.

What do you think: is this an important market for Twitter to command? What location features should it launch next? Let us know in the comments.

Reviews: Foursquare, Twitter, tweetie

Tags: geolocation, twitter

You may be dying, figuratively, to get off the government's no-fly list, but death won't guarantee removal. The government's no-fly list includes the names of dead suspects, according to government officials who spoke with the Associated Press, to help catch people who may try to assume the suspect’s identity...

Sonos, the Santa Barbara, California based startup that develops of wireless multi-room music systems, is taking a new round of financing from London-based Index Ventures, we’ve heard from multiple sources. Partner Mike Volpi, a forcer Cisco exec who found himself in the middle of a huge drama last year around eBay’s Skype spinoff, will join the board of directors of Sonos.

Volpi will bring real expertise to the Sonos board. As recently as 2007 he ran an $11 billion routing and access products busines for Cisco. He clearly knows how to sell products at scale.

Sonos has been around since 2003 and has raised some $40 million from private angel investors and BV Capital. Until last year the company sold very high end music products that users loved passionately, but the mutli-thousand dollar price point for a complete system made mainstream penetration difficult.

But in 2009 Sonos began selling a new product, the S5 music system, that users control via their iPhone. The S5 is just $400 and has driven “massive growth” says the company.

Like Flip last year, Sonos likely had a choice between selling now or raising new money for major expansion. Flip sold to Cisco. Sonos, it seems, is taking more money, but adding an ex-Cisco exec as well. Perhaps they’ll get their cake and eat it, too.

Sonos wouldn’t comment on this story. But we believe the deal will close and be announced in the next week or two.

CrunchBase InformationSonosIndex VenturesMike VolpiInformation provided by CrunchBase

Regular readers will know my love for all things location. In particular, these check-in location-based services fascinate me, mainly because I see them as a bridge between social networks as we’ve known it, and actual social interaction in the real world. Foursquare has been my app of choice over the past year (it launched almost exactly a year ago at SXSW). But the latest version of Gowalla has me thinking about switching sides. At the very least, I’ll be using both at all times now.

Gowalla version 2.0 for the iPhone just hit the App Store today. With it, you’ll notice a few different things. First and foremost, the overall look has been updated from a sort of Army green, to a more subtle light green that is much easier on the eyes. More significantly, the toolbar has been reworked so that now social activity is front and center when you load the app, while your own activity is the last tab. Both of these changes are things I’ve complained about since day one with Gowalla, so they’re certainly welcome. But that’s not why I’m excited for the app. I’m excited because it takes the idea of the check-in and extends it.

Specifically, you can now add pictures and comments to check-ins in Gowalla. This makes for a much richer social experience both using the app and the website (the data goes over there as well). As founder and CEO Josh Williams describes in the video below, there were a lot of people who wanted to talk about the social activity on Gowalla, but previously they had to text message or email their friends to say something like “hey I saw you check-in at the restaurant, want some company?” Now, that type of dialogue can take place all within the app.

Now, others have tried to add additional layers to check-ins in the past. Why I think it works with Gowalla 2.0 is because they keep it simple. The application is extremely handsome (since the beginning, everyone is quick to note how good the designers are working for the team) and intuitive. There are only a few basic things you can do, and all are obvious from the main screen. You can either check-in at a venue, comment on your friends’ check-ins (with the new chat bubble in the stream), look at the spots around you, see trips (pre-planned venue excursions), or look at your own activity.

Previously, with Gowalla, I thought the focus was too much on their virtual items. Those are now tucked away in your Passport (your profile). They’re still important, and will be increasingly so for Gowalla’s revenue model (trading virtual goods for real-world items), but they’re not in your face, confusing users.

All that said, there are two downsides still to the service. First, the social activity stream includes everybody that your friends with. With Foursquare, the people currently in the same city as you are highlighted; Gowalla doesn’t do that. I suspect that will be very annoying to my friends not going to Austin this week for SXSW. Their stream will be a constant reminder that they’re not there — and they likely could care less about my check-ins, since they can’t possibly come and meet me.

The second downside is that Gowalla’s API remains read-only. That means while other services can pull out Gowalla’s data, they can’t put anything back in. That means there will be no Gowalla apps besides the ones they make (at least for now). Williams explained the rationale behind this as Gowalla wants to stay in control of the user experience (a rather Apple-like argument). That makes some sense, since there are all these virtual goods that will be flying around, and it will be hard to make sure every third-party app is implementing them correctly. Also, Gowalla is much more strict about its location-based check-ins then say, Foursquare. They’re so strict, in fact, that it’s been an issue in the past (and in some cases, still is), with people not being able to check-in places they’re actually at because the GPS is wonky. At the same time, this helps a lot with gaming the system, and that will be increasingly important as Gowalla strikes deals with partners based around check-ins.

Listen to Williams talk more about the new app, as well as his thoughts on AT&T’s network, some SXSW specials, rivals, and yes, even the news that Facebook is apparently looking at federating some of Gowalla’s (and Foursquare’s) data for its own location offering. He also notes that with the new release, Gowalla is expanding the idea of checking-in to be more of a bucket of elements now, including images and comments. Interesting. (Sorry in advance that I shot the video vertically on my iPhone — gotta stop doing that.)

You can find Gowalla 2.0 in the App Store here. It’s a free download.

CrunchBase InformationGowallaFoursquareInformation provided by CrunchBase

Sony has named its forthcoming PlayStation 3 motion controller “PlayStation Move.” The controller is Sony’s answer to Nintendo’s Wii Remote and Microsoft’s Project Natal for Xbox 360 — a way to use motion to play video games instead of (or at least in addition to) buttons.

The controller was originally announced at the E3 interactive entertainment conference last year, but it was not named. Since then people have simply called it “the PlayStation motion controller.” It’s good to have a name to work with even though it’s a straightforward one.

Move is expected to launch in Fall of 2010, right next to Microsoft’s competing Project Natal peripheral for the Xbox 360. Both devices will use cameras to track movements, but the similarities end there. Move uses a spherical light which is tracked by the camera in concert with internal sensors. Natal on the other hand uses 3D camera technology to track the entirety of the player’s body without a controller.

Sony plans to charge under $100 for a package including Move, the PlayStation Eye camera and one game. The pitch: It’s far more accurate than Nintendo’s Wii remote, so it will appeal to hardcore gamers who play difficult games, not just casual gamers who enjoy party games.

The sensor controller will be accompanied by an attachment with an analog stick, just like the nunchuk that Wii owners attach to their Wii remotes.

Move will be supported by new games Ape Escape, Echochrome 2, and Tiger Woods PGA Tour 11, plus old games LittleBigPlanet, Flower, and Resident Evil 5. Others are planned too, including several made specifically for the controller: boxing game Dukes, family party game Move Party, high-def sports suite Sports Champions, Kung Fu game Slider, and shooter The Shoot.

Here are some images of the controller, some screenshots from the planned games, and an embedded trailer from Sony.

Images

PlayStation Move Trailer

[img credit: Kotaku]

Update: Sony blogged about PlayStation Move, adding tons of details and images. We’ve added the info here.

Tags: GDC, gdc-2010, motion controls, nintendo wii, playstation 3, playstation move, sony, video games, wii remote

submitted by JackalsNose
[link] [47 comments]

Newly independent Aol is still struggling with the fate of Bebo, the social network they acquired for $850 million in 2008.

No one argues that Aol underpaid for Bebo. And the social network has fallen from 22 million monthly unique visitors when it was acquired to just 14.6 million today (Comscore worldwide). But even so, Bebo clearly has some value on the open market.

Despite that value, Aol’s best financial option for Bebo will likely be to abandon it rather than sell it, say corporate tax experts we’ve spoken with.

Here’s why – complicated corporate tax rules will let Aol write off the full purchase price of Bebo if they declare it worthless and abandon the asset. With Aol’s effective tax rate of around 45%, that’s $380 million and change in their pocket in taxes that they’d be able to avoid.

A sale of Bebo would almost certainly be less attractive. If someone were to pay them $100 million for the service, which is optimistic, Aol could still offset the remaining $750 million as a tax loss. But it could only apply against long term capital gains, and Aol doesn’t have any to offset against. They’d have to carry that loss forward and hope for future gains to offset it against.

One corporate tax attorney we spoke with wouldn’t discuss Aol specifically, but did confirm the logic of the approach. Bryan Smith, a partner at Perkins Coie, says “Without getting into any specific facts or companies, it will often be more attractive for a U.S. corporation to simply shut down a subsidiary and claim a deduction for the worthlessness of the stock against ordinary income instead of selling the stock at a distressed price and taking a capital loss, which may only offset capital gains.”

If Aol were to abandon Bebo they couldn’t pull any of the assets of the company back into Aol, say the experts we’ve spoken with. Otherwise it becomes a non-taxable liquidation. If Aol had debt or preferred stock on the books with Bebo, though, they could pull out assets to offset that liability.

CrunchBase InformationAOLBeboInformation provided by CrunchBase

With the iPad hitting pre-order in two days and shipping in April, it's important to think about when and why to buy the iPad. Based on our understanding of the product lifecycle and expected moves by Apple's competitors, we foresee big changes in the ultraportable landscape with the ultraportable/netbook as we now know it mutating - or branching - into a new species of media oriented Win7 and Android devices. Here's what we can expect. April 3, 2010 - Big launch. Light crowds at the Apple Store. This isn't huge-huge. It's medium-huge and I don't think you're going to see an army of the pasty arriving at your local shop clamoring for iPads. This is Apple's wait and see product, although I don't doubt between 3-5 million won't wait and see in 2010. May-June 2010 - Chinese knock-offs will flood the market and we'll see a nice collection of weird, mutated slates hitting the more esoteric sites. Nothing major and no big sellers. Summer 2010 - Dell and HP release their devices. Dell's is called the Mini 5 AKA the Streak and HP's as of yet unamed. These guys will wait until the waters have been fully tested before they move with their devices.

Google has just released an alternative player for Google Reader that gives those with a penchant for browsing news the ability to do so in an image-heavy, TV-like fashion.

Dubbed Google Reader Play, the new tool is an experimental Google Labs project that presents stories one by one — based on their Recommend Items technology — using enlarged photos and auto-playing videos (in lieu of text) on a black backdrop. Viewers can redefine categories and star, like or share stories, with those behaviors further contributing to what Google displays.

Google Reader Play could be both an entertainment utility for browsing the web and a complement to your Google Reader experience. Actions that you take in Reader or Reader Play are shared between the two products, and the recommendations in Reader Play are personalized based on the people you’re following in Reader.

Google Reader Play is certainly eye-catching, but it’s more pop than it is substance. In fact, given that Google Reader appeals to fairly narrow audience today, we believe the product was intended to up the entertainment factor and introduce Reader-esque features to a much broader set of users.

It’s nice to look at and worth a try; whether or not that’s enough to attract the attention of those outside the web/tech realm remains to be seen. We do, however, think that Google Reader Play on an iPad or actual TV set, say via something like Boxee Box, would be worth watching.

Reviews: Google, Google Labs, Google Reader

Tags: Google, google reader, google reader play, tv

Digg is committed to the use & development of open source software & we're keen to avoid the cost of proprietary large-scale storage solutions. We were inspired by Google & Amazon's broad use of their non-relational BigTable and Dynamo systems. We evaluated all the usual open source NoSQL suspects. After considerable debate, we decided to go with

Editor’s note: In the following guest post, Fliqz CEO Benjamin Wayne reveals some of the secrets of using video to help boost the search results rankings of your website. Fliqz is an online video platform.

As most search engine optimization (SEO) experts are aware, getting a first-page Google result is harder than ever. Not only do Google’s search and indexing algorithms continue to evolve in complexity, but Google has given over more and more of its search results real estate to “blended” search results, displaying videos and images towards the top of the first page, and pushing down—and sometimes off the page—traditional web results that would have otherwise competed for top rankings.

But where problems arise, so do opportunities. Although Google’s newfound enthusiasm for video has created more competition for fewer traditional search results, it has enabled sites with video assets—even sites that would otherwise score poorly in the Google index—to successfully achieve first-page rankings. In fact, Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking.

Here’s what a blended search result looks like for the search query “777 built in 4 minutes“:

Those images at the top of the search results are video thumbnails, and today, there’s only two ways to get there:

1. Upload your video to YouTube.

The advantage of this is that you are 100% certain to be indexed into Google’s search engine. This does not guarantee you’ll get a first-page result, but at least it ensures that Google knows your content exists.

The drawback, of course, is that anyone who clicks on a YouTube result will be taken to YouTube, which may be fine if your goal is branding (i.e., you only care that people watch your video). If your goal is driving traffic, as is typically the case with SEO, this won’t be a successful strategy.

Your other alternative is:

2. Video SEO

Video SEO is a set of techniques designed to make sure that:

• Google finds your video content
• Google successfully indexes your video content
• Google will display your video content when specific keywords are entered as search terms

Here’s how to make it work:

You Need Video Content

Google is fairly flexible in what it considers to be video content. You can use actual video footage, but screen captures, slide shows, animated PowerPoint slides, and other content will work just as well. Google can’t actually “see” what’s inside the video content, so it relies on title and other meta-data to determine what content your video actually contains.

Submission, Not Discovery

With traditional web pages, Google utilizes crawlers to discover and index web content. Unfortunately, Google can’t read Flash very well (although it is trying), and as a result, most video content is invisible to Google’s search crawlers. Therefore, the best way to appear in Google’s blended search results is to submit your video to Google using a Video Sitemap. This is similar to an XML sitemap, but is formatted specifically for video, and only contains information about your video content. It is submitted using Google’s Webmaster Tools.

The most common error in Video SEO is to assume that because you have submitted the web page on which a video resides, that the video content itself is being indexed.

You’ll also need to make sure that you have a robots.txt file on all video pages, to ensure that Google can easily verify that the locations on the Web you’ve submitted do in fact exist, and that they contain embed codes which indicate the presence of a video.

Title and Title Tags

When ranking videos, Google primarily considers the match between search keywords and the video title. Although Google allows you to submit other meta-data such as description and keywords, these currently don’t have much influence on your search ranking. Google likes it when the title tag of the page matches the title of the video, and will give a higher weighting for results where this is the case.

Video SEO is Long Tail

Like traditional SEO, you’re much more likely to see results with Video SEO if you target more specific, or longer tail, search terms. A video titled “Dog” is unlikely to produce a first-page ranking, while a video titled “German Shepherd Police Dog” will be more likely to score well in Google’s algorithm. Since Google can’t determine the actual content of the video, you might consider submitting the same video multiple times with different titles that match potential search terms.

New and Small Don’t Matter

With traditional SEO, the age of a website is an important consideration for Google in deciding its ranking. Google also considers things like the number of pages on the site, and the number of links to the site, along with the importance of the places those links originate.

In Video SEO, none of this matters. This means that even new sites and small sites can compete on equal footing with larger and more established players. Publishers who are too small or too new to even consider traditional SEO can still be taking advantage of Video SEO opportunities.

For the Foreseeable Future, Video SEO is a Winning Strategy

As time goes by, Google’s discovery and indexing of video content will no doubt become more sophisticated, and as competition for video results increases, it will become harder for sites to achieve these first-page rankings. However, the number of web pages still massively outnumbers indexed video assets, and for as long as that continues, publishers will have an opportunity to jump to the top of Google’s search results through Video SEO.

CrunchBase InformationGoogleFliqzInformation provided by CrunchBase

Eyeblaster, an online advertising firm, has filed for a $115 million IPO according to a recent SEC filing. This is actually Eyeblaster’s second bid for a $115 million IPO — they filed for one at the same price early in 2008, before the IPO market dried up.

The company makes a variety of products, including MediaMind, which is an ad serving and campaign management tool. Last year the company earned $65.1 million in revenue, up from $44.7 million in 2007. The New York-based company was founded in 1999 and has 36 offices around the world.

CrunchBase InformationEyeblasterInformation provided by CrunchBase